About us

un-doi Centru de plăți is a solution launched by Mobile Distribution, a company founded in 1997. Our vision is to offer superior financial services both to our clients & partners.

We help our partners to offer a vast portfolio of services, to develop their own businesses. We are constantly improving our client offering so they can have a seamless utility bill payment, vignette & insurance purchasing experience.

We are proud to collaborate with over 150 suppliers for bill-payment, top-up, insurance & vignette services. We collaborate with: Electrica furnizare, E-On, RCS&RDS, Vodafone, Orange, Enel, Telekom, Engie, CEZ, Akta & many more.

Our evolution

We started in Cluj-Napoca, Romania in 1997, by launching mobile phone services with a specialised team in phone SIM card distribution.

From 2005 onwards, we specialised in prepaid product distribution for the main telecom operators.

In September 2014, we launched un-doi Centru de plăți, a smart service of utility bill payment collection for our partner store network across Romania, which is in constant growth.

In the present, our platform is interconnected with over 150 service & utility suppliers. Now, in the un-doi Centru de plăți stores, clients can pay their utility bills, purchase insurance & vignettes and top-up their SIM cards.

We have surpassed the number of 10.000 partner stores, which starting from 2016 have started using a mobile app, which we specially developed for them – Click by un-doi. A simple solution for offering our services & payment collection.

In 2020, we decided to skyrocket the experience of our consumers, launching the un-doi Centru de plăți mobile app – the perfect solution for final clients, both on iOS or Android.

National coverage

Together with our partners from all over Romania, we take great pride in a national coverage of the un-doi Centru de plăți services, served in over 10.000 points of sale. Our aim is to bring the un-doi Centru de plăți services closer to our consumers, wherever they may be across the country.

Transaction growth

Since 2014, we have an average transaction growth of 140% compared to the previous year.

We are in continuous growth. We evolve. We innovate.

Fiscal value

From 2005 till the present, through our nationwide coverage, our clients have carried out transactions worth 1,7 billions of Euro.


We create ecosystems through which we make the experience of our clients & partners easier. We take great pride in over 7.000 partnerships which operate over 10.000 stores across the country. We also have partnerships with over 150 service suppliers in Romania.

Our principles

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Mutual respect

We strongly believe in equal treatment, based on mutual involvement and respect. We listen to opinions, respect ideas and the experiences of our colleagues, partners and clients. We encourage open communication, we eliminate through our actions: bureaucracy, useless hierarchies and inefficiency.

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We believe in and encourage: honesty, truthfulness – without pushing our competition down. We defend our values & we keep our promises.

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Winner spirit

We believe that being mediocre in the market is neither sufficient nor satisfactory. With the passion typical of a winner we aim to always be in the first place, in whatever we do.

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Long-term vision

We believe that our success stems from the planned investments we made, which are thought out for the long-term. All our decisions and actions are based on this concept.

Our mission

We, Mobile Distribution, promise to be always guided by the needs of:

Our Clients – we believe that their satisfaction is our priority, considering our success to be highly dependent on their success

Our Team – we believe that success is the result of team-work. We encourage performance-based opportunities, creating a motivating work environment where everyone’s accomplishments are taken into consideration

Our Shareholders – we believe that by managing our resources in a judicious manner , we can perform to our best abilities and can bring the biggest satisfaction to our investors, bringing extra motivation for them to invest in the development of our company